Anna Pitt of Zero Waste Week talked about “making a difference” at last year’s RWM conference.

She explained how she reduced her household’s waste to almost nothing, and talked about empowering others to see their “rubbish” as a resource.

Anna was asked what one thing can everyone do that will reduce dramatically the waste going to landfill in the UK?

She replied:  The biggest impact is to “pre-cycle”.  Pre-cycling is thinking about something before we buy it and working out whether we can reuse or recycle it.  If we can’t, we don’t buy it.  If we all pre-cycle, companies that make products – and, therefore, use resources – will be forced to think in a circular economy way.  Otherwise, they will fail.

Zero Waste Week campaigns are held annually during the first full week in September.  For more information see: